Clichés & Content: Why Should I See Your Show?

I came across this website about avoiding clichés when writing and though I would agree, sometimes a cliché is all one can absorb.

Summer is my favorite time of year. It’s a mix of relaxation and theatre crazy. Festival season is up and running and the shows seem to be on overdrive. Writing content for press releases is truly an art form because you have to make it pop in the sea of hundreds of shows. HUNDREDS!

Why should I go see your show? Tell me why I should give up a night to accept an invitation of many invitations? It’s a legitimate question. This is where you have to think outside the box. Though I go on and on about the necessity to create art, it is also important to get the word out about your show.

So where do the clichés come in for me? Well, I have been fortunate to have a full schedule with many different types of projects. Sometimes at the end of the day, all I can muster is “Laughter is the best medicine”, “The early bird catches the worm”, “You can’t please everyone”, “Just do it” and my favorite “This too shall pass”.

Happy Wednesday! What are you working on and what’s your favorite cliche?