Tag: attraction

And I should know. I am a perfectionist and thereby I am constantly disappointed. My tendency to plan everything to the minute and to the way I want it to be inevitably falls apart. I am aware of this unrealistic expectation and have been working through it. How? By reminding others that flawlessness doesn’t exist. When I hear it come out of my mouth and see the other person’s reaction, it clicks a little more.

 My show, See How They Run, opened this weekend after a tough tech week. After years of being involved in the theater, I always seem to forget that there will be stress and worry on my part. I am worried about everything. Is the show going to be good? Will there be people in the audience? What will go wrong?  One of my theater professors and mentors, Dr. Eleanor Ferrar, never watched her shows. After I graduated, I finally asked her why she chose not to enjoy all the hard work. She said she couldn’t handle the non-directed incidents which, by the way, happen all the time in theater (and in life).  This came from a director who has directed for over 30 years.

Yet, I completely understand what Eleanor meant by that. Besides not having my full cast until the night before opening (flu season), I also started panicking over the idea of me having to understudy one of my actresses. As a director, I am prepared to take over any task…acting is not usually on the top of the list. That all worked out. She came in ready to rock and her being back raised the morale of the team. Then, at today’s performance, one of my actors got hurt. No one knew since it looked like it was part of the show. I, however, internally freaked out knowing there was absolutely nothing I could do about it. The show had to go on and it did…with a few bruises and swellings.

As the captain of the ship, it takes a tremendous amount of discipline and strength not to crack under the pressure. It also takes acceptance. Accepting that it is not going to happen the way I necessarily envisioned it. And you know what? Thank goodness because this is how I learn to roll with the punches in theater and in life. It also adds a little spice to the mix.

 So does that mean I will stop worrying now that we are up and running? Uh, no. I am sure there is something else for me to set an unrealistic expection upon that will make me crazy. Then we start the cycle all over again!

 Have a lovely Thanksgiving!

 Strong statement.

I read it in an e-mail forward I received this week about living life to the fullest. I have lived by that idea for as long as I can remember. I actually said I would die for theater twice in conversation this week. It sounds so melodramatic but in my heart and soul the meaning and sub-text is clear. I have a strong passion for theater. It keeps me going every day. Even when I have an off day, my dreams and passion bring me back to the present.  

Every so often, or rather, more often than I would like to admit, I have to step out of reality and enliven my imagination.  The situation at hand need not be psychoanalyzed by moi. I need to walk away and think outside of the box. Once I do that,  I am almost always able to move forward with the task at hand. Sometimes we feel that dreams have to be lofty and grandiose but they really don’t. They can be as simple as paying off a credit card, taking a class, or even sitting on a beach writing poetry (that’s one of my dreams).

 This week I was given the challenge to choose a goal and then use all five senses to envision it. Visualization, simply defined, is positive thinking. However, if you go deeper, it’s having the desire for something and then visualizing it over and over again using all of our senses. A good example of this technique is Jim Carrey’s story. He wrote a check to himself for $10,000,000.00 for acting services rendered, gave himself a 5 year deadline and then kept it in his wallet.  He would park on Mulholland Drive, look over Hollywood and visualize his passion to be a movie star. All the while hustling and working toward his dream. Five years later, his dream became a reality and received he received $10, 000, 000.00 for his work on Dumber and Dumber.

 We often hear of these stories and they seem so far-fetched but I have actually used this technique. About a year ago, I was going through a rough time. I knew that I had to make a job change in order to further my dream of doing theater as my career.  I gave myself one year to find this mystery job. I knew I wanted to change my work environment, make more money and satisfy a personal desire. I started to visualize and believe that the next phase of my life would begin soon. I was also extremely grateful. Within four months my current job presented itself. Sometimes it’s not that fast. My life-long dream of being on Broadway takes time. That’s a bigger nut to crack.

Everyone should dream. Life is an expression of what you believe. I truly believe that it’s never too late to do what you want to do.  And it is always good to have something that burns inside you that keeps you alive.

This week I did some promoting of my upcoming show, See How They Run. Even though I am solely directing, I can’t help but think like a producer. The timer goes off and I know that I have to send an email to my supporters, send information about the show to my press contacts, as well as post on my websites.

As I was updating my list of websites (and surfing the web), I came across the Coney Island Circus Sideshow. Oh my goodness, the memories flooded my head.  It never failed. A group of us always ended up there as we walked the boardwalk trying to stay out of trouble. We would spend the day on the beach, then we’d hit the Sideshow, and then…ride the Cyclone. Good times.  The Sideshow was an  attraction to the nth degree. Man eating fire? Yes, please. Man swallowing sword? I won’t watch but will watch. Tattooed all over? Woooow. (Folks, this was the ’80s).

So of course the bells go off in my head about the relationship between attraction and promotion. Attraction is the action or power of drawing forth a response. Promotion is the act of furthering the growth or development of something. Drawing a response vs. furthering the growth. And really, the two should be used together when marketing a show (or anything for that matter).

I use the word promote all the time as a producer and director. I can promote anything I want but what I have to ask myself is how do I make it attractive?

I learned about promotion a few years ago. In 2008, I assistant directed Moose Murders for a local theater in Queens. I have no idea what made me volunteer to do the publicity for the show. Actually, I do. I wanted to see if I could be a publicist and what would that entail. Since I didn’t have a foundation in this area, I didn’t have any limits or expectations. So I just did it and learned a lot along the way. I ended up teaching myself the ins and outs of publicity – how to write a press release, finding media contacts, creating a flyer that was attractive. The idea of promoting Moose Murders as a Broadway’s favorite flop and a must see, made the show an attraction. There was intrigue by many. They wanted to know why we would want to produce a show that was a colossal failure. Now that we had this type of interest, we targeted the audience members who saw the original production as well as Frank Rich who wrote the scathing review. Unfortunately, he was unable to attend. It just so happened that a local actor friend was Arthur Bicknell’s college roommate. We used all of this to create buzz.  Moose Murders remains one of my favorite productions.

The same thing can be said for Torch Song Trilogy. As far as we knew, the show hadn’t had a revival in New York City since Harvey Fierstein did it on Broadway in 1983. What did we have to lose? Nothing. We decided to reach out to Mr. Fierstein since we knew he was in town. He reprised Edna for the final performances of Hairspray. He gave us his blessing so we used that as part of our promotion.  We made the show attractive by presenting the three acts, separately, in their own time slots. This allowed the ticket buyer to either by one ticket per show or the trilogy package. Either way, they were able to mix and match the three pieces giving them a chance to see all three acts over two weeks. Torch Song Trilogy was a success for Black Henna and  personal success for me. I hold that production very close to my heart.

I continue to learn everyday. As we are living in a world where technology is continuously evolving, it is so important to be on top of it. For example, if one social media is waning, another is exponentially growing. Remember Friendster?

So promotion works if it is attractive. And if it’s attractive, it’s definitely promotable.